* Creme 21 is a a German brand with strong roots and brand recall

* Enjoys strong presence in MENA with its portfolio consisting of skin care and body care products.

* The acquisition is expected to boost and complement Emamis international business and portfolio particularly in MENA, SAARC and Russian markets

Hyderabad - Harsha V Agarwal, Director, Emami Limited said - The acquisition of Creme 21 has a strong business fit as it operates in Emamis focus markets and chosen categories. We plan to leverage our existing network of distribution and infrastructure to grow the brand.

Creme 21 is an iconic German brand that has a high brand recall. The brand has good potential for growth and we expect it to add value to our growth trajectory. With this acquisition, the Company would be able to enjoy economies of scale due to additional business base.

Commenting on the deal, Ms Antje Willems Stickel, promoter of Creme 21 added - We are excited about this deal and with Emamis strength in Middle East and other global markets, we are confident that Emami would add lot of value to Creme 21 and take it to the next level
Catg = ;City(s) = ; State(s) = ; Country = India
Title = EMAMI ACQUIRES CREME 21,a leading international Personal Care Brand
Keywords = EMAMI ,CREME 21, international Personal Care Brand, Harsha V Agarwal, Antje Willems Stickel